The phygital movement is winning new fans ahead of the first-ever championship in Samara Over the course of two weeks, the main symbol of the Games of the Future, which combine e-sports and traditional athletic competitions, made appearances in eight Russian cities, which hosted events to promote the new movement. While phygital football was played in Nizhny Novgorod and a phygital curling event took place in Ulyanovsk, participants of a car rally visited Tatarstan’s capital Kazan, Innopolis University, and the Aviation Museum in Samara. After a tour of Russia, the trophy of the Games of the Future was launched fr
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