Last week, the Alcohol and Gaming Commission of Ontario announced its decision to ban the use of professional athletes in online gambling advertisements and endorsements. According to the CEO of Rivalry, Steven Salz, the advertising changes will require operators in the province’s iGaming sector to become more creative in their marketing efforts. The update in rules was a long-awaited one, as the launch of Ontario’s private market for gambling operators caused some heavy sports betting marketing in the province. But its changes to the rules, also state that entertainers, influencers, role models, and car
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