Artificial Intelligence or AI, is already making a huge impact on a variety of global industries, including hospitality. Google has already seen success with their own AI implementations, including their fully AI-powered Performance Max ads, which have seen ‘on average over 18% more conversions at a similar cost per action’ vs. other paid search ads. A separate case study by Google found that India’s travel booking engine, Goibio, saw a 25% increase in hotel transactions with Smart Bidding, with a 22% lower cost per conversion rate for non-brand paid search campaigns.
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