PARIS – Fresh off his victory at Wimbledon, tennis player Carlo Alcaraz is serving up his first campaign as a Louis Vuitton ambassador. Breaking Friday on Vuitton’s digital channels, the campaign sees the Spanish wunderkind in athletic poses — here a serve, there a forehand follow-through — while wearing tailored clothing and evening attire. It’s an opportunity for the French luxury brand to speak to a sports-loving audience — and to remind consumers that its fashion offer extends to timeless business wear, modern tailoring and tuxedos, some with tonal jacquard thistle motifs. The majority of fashion brands highlight runway designs in advertising campaigns, while Vuitton communicat
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