The move, however, has apparently angered some of the operators’ customers Ukraine’s leading telecom providers have commemorated Pride Month by temporarily painting their logos in rainbow colors and posting messages of support for LGBTQ on social media. The move, however, elicited a backlash online, with numerous users vowing to ditch the providers over their stance. Pride Month, which is celebrated internationally in June, was supported by the country’s top mobile operators, namely Kyivstar, boasting over 26 million customers, and Vodafone Ukraine, with more than 18 million. The companies posted messages in suppo
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