Nearly a month after the death of her son, Presley Gerber, supermodel Cindy Crawford is honoring his memory with a tribute on Instagram.
On Sunday, October 18, Cindy posted a black-and-white photo of her beloved son, who died September 20 at 27, along with a message signed by her, her husband, Rande Gerber, and daughter Kaia Gerber.
“We are beyond heartbroken to lose our beloved son and brother. We feel so blessed to have had Presley in our lives for 27 years,” the family wrote. The photograph shows Presley smiling, while the message reflects on what his family will remember most about him.
What Did Cindy Crawford Say About Her Son Presley?
View this post on InstagramCindy, 60, described her son as someone whose kindness and vulnerability left a lasting impression on those around him.
“He is a sweet, beautiful soul who loved and is loved, now and forever. We are so proud of how he showed up in the world, with kindness and vulnerability,” the family continued.
They also thanked friends, loved ones and strangers who have offered support since Presley’s passing.
The tribute concluded with an especially personal goodbye. “Til we meet again our sweet boy. We love you forever, Mom, Dad and Kaia ?”
What Happened to Presley Gerber?
Presley Gerber attends the Balmain Homme Menswear Fall/Winter 2018-2019Photo by Victor Boyko/Getty Images for Balmain
According to People, Presley died Sunday, September 20, at a rehabilitation facility in Santa Monica, California, citing the Los Angeles County Medical Examiner.
The Los Angeles Times reported September 21 that emergency responders were called to the facility following reports of a possible overdose and cardiac arrest.
Santa Monica police began investigating his death as a suspected overdose and said there was no indication of foul play. The medical examiner completed an autopsy but deferred determining the cause and manner of death pending additional testing.
What Was Presley Gerber Known For?
Presley followed his mother into modeling, working with fashion brands including Calvin Klein and Dolce & Gabbana, per People.
He also appeared alongside Cindy in a 2018 Pepsi commercial that revisited her iconic Super Bowl advertisement.
Beyond fashion, Presley had spoken publicly about his experiences with mental health challenges and substance use. In 2025, he introduced an Instagram initiative called “Mental Health Mondays” to encourage conversations about emotional well-being.
If you or someone you know is having suicidal thoughts, dial 988 to reach the toll-free Suicide & Crisis Lifeline. It’s available 24 hours a day, seven days a week (dial 888-628-9454 for assistance in Spanish). You can also speak with a trained crisis counselor anytime by texting HOME to 741741 to reach the Crisis Text Line.
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