Ed Sheeran’s everyman persona has shattered. After 15 years of being the patron saint of the mainstream, providing tattooable lyrics, failsafe first dances and being an aspirational success story, his blandness has finally come back to bite him. Because, as much as he would like to be an artist who only deals in breaking down matters of the heart, he has suddenly found himself at the centre of an issue much less unifying: Gaza.
The story started earlier this week, when the rapper Macklemore posted a lengthy statement on Instagram explaining that he would not be continuing as a support act on the US leg of Sheeran’s Loop tour, which began on 29 August. At the shows at the MetLife stadium in New Jersey on 4 and 5 September, Macklemore spoke onstage about the atrocities in Gaza and the West Bank and shouted “Free Palestine”. He also played his 2024 song “Hind’s Hall”, a tribute to the Palestinian people from which all of the proceeds have been donated to Palestinian causes, backed by a video of the devastation in the Palestinian territories.
On Tuesday, his statement said that “Ed Sheeran and his team have made the decision to remove me from the Loop tour”, after the billionaire Robert Kraft, the owner of Gillette, the stadium in Massachusetts Sheeran is due to play later this month, said Macklemore “would not be allowed to perform in his stadium”. “Gillette Stadium has a longstanding commitment to providing a welcoming environment for all guests and ensuring that events held at our venue do not provide a platform for hate speech,” Kraft said in a statement.
Macklemore has long been a vocal supporter of Palestine (Photo: Arnaud Finistre/AFP)If there is an argument for how this doesn’t amount to inexcusable censorship, I’m yet to hear it. Unlike some other artists in recent years, Macklemore was hardly inciting violence or expressing support for terrorist groups. But I felt a degree of sympathy for Sheeran, who had been put in an inarguably difficult position.
His supporters would no doubt say it wasn’t his decision for Macklemore to be removed, and that even if it was, he has the right to protect his own interests and fans.
But most of my sympathy quickly evaporated when I read Sheeran’s own statement posted on Instagram last night, even though Sheeran made it clear that “Macklemore coming off tour was the promoter’s decision, it was not mine”. Not only because the statement remained “neutral”, per se, but because it was abundantly clear that the reason for such fence-sitting wasn’t for the sake of integrity but for the purposes of remaining likeable and inoffensive. How incredibly disappointing.
For all Sheeran’s platitudes – “there are too many wars”, “I’m appalled by the conflict”, “my shows are about unity, joy, escapism, love” – he has landed himself firmly on the wrong side of history. The fence has collapsed beneath him: now all the artists who were due to support him on his tour – Finneas, Myles Smith, Aaron Rowe, Lukas Graham and Beoga – have pulled out in solidarity with Macklemore and the Palestinian people, just hours after Sheeran’s statement was released. The extent to which this is a disaster for him cannot be overstated, not least because Beoga are also Sheeran’s backing band.
Ed Sheeran and Macklemore in 2013 (Photo: Kevin Mazur/WireImage/MTV)Again, we should all try to be balanced. “I would never let down the fans who had made plans, nor would I abandon the touring crew and the other support acts and musicians who rely on me for work and to make a living,” went Sheeran’s statement. Well, sure. But even putting aside the fact that one of those problems has now been solved for him, there is a world in which Sheeran could have taken a different path.
Fans could have been refunded. Dates could have been rescheduled at a different venue. Crew could have been paid regardless. Money is not an issue for Sheeran, and he shouldn’t expect us to think otherwise when he brags in songs about tours “gross[ing] half a billi”. That’s not to say that it would have been an easy decision, or that he wouldn’t have disappointed fans who had tickets. But he did have a choice.
And there are other parts of the statement that are more egregious. “There is a reason I do not use my professional platform for politics,” Sheeran wrote – “my audiences includes young people, often children, of all backgrounds.” Well, as recently as three months ago, the UN released a report alleging that the Israeli authorities and security forces were deliberately targeting children. Their actions have resulted, the UN said, in “unprecedented death, injury and trauma”. The 72,000 Palestinians who have been killed in the conflict since 2023 would fill the vast Gillette stadium. The 171,000 injured would fill it two and a half times over. There are 21,000 dead Palestinian children who did not have a choice but to be exposed to “politics”.
None of this, of course, is Sheeran’s fault, nor is it his personal responsibility. He said in his statement he has personal views on the issue and takes action in ways that he chooses not to share publicly. But for all his flip-flopping and tiptoeing, he is remarkably steadfast in his assertion that “I am not complicit”. It reads defensively – and it is difficult not to feel as though, by remaining publicly “neutral”, he is turning away. More to the point, lest we forget, in 2022 he headlined a charity concert in support of Ukraine – a country impacted by a different war in which he seemed happy to take sides.
Finneas has also withdrawn as a support artist on Sheeran’s tour (Photo: Jordan Strauss/Invision/AP,)This situation proves we no longer exist in a world where artists can blithely remove themselves from what’s going on in the world. Kraft’s actions have proved that the music industry does not exist in a vacuum; indeed, the initial horrific terrorist attack by Hamas that sparked this round of conflict, which itself killed 1195 people, of whom 36 were children, took place at a music festival. But, perhaps more importantly for Sheeran’s motivations, the public response to Macklemore (his statement has almost seven million likes on Instagram) shows that, more than ever, the public wants artists to take a stand.
“Taking a side can cost you,” Macklemore wrote. “Money, brand deals, sponsorships, festivals, private shows, relationships and access.” Clearly, Sheeran wasn’t willing to take the risk. You could argue that by retaining these privileges and maintaining his place in the mainstream, Sheeran has also won himself more leverage to do whatever work it is he’s doing behind the scenes. But there is something powerfully symbolic about his support acts quitting. He now finds himself alone. The everyman suddenly nobody’s man. If he hadn’t yet learned it from his music, he’s now found out the hard way: sometimes trying to please everybody means you please nobody at all.
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