The Pop-Tarts Bowl has quickly become a fan favorite since its rebranding in 2023. When On3’s Brett McMurphy reported on Tuesday that Tony the Tiger and Cheez-It would no longer be the title sponsors for the Sun Bowl and Citrus Bowl, respectively, fans flocked to the comments asking about the Pop-Tarts Bowl’s status.
pic.twitter.com/oLUdR0ka3w
Just don’t take this from us. pic.twitter.com/rimiiMJvhg
— Cam Cundiff (@CamCundiff) September 15, 2026If you have to post "Pop-Tarts will no longer be the title sponsor of the Sunshine Football Classic", just go ahead and de-activate your account
— Knight Rider (@kitt_rider) September 15, 2026@PopTartsBowl pic.twitter.com/0SGCkP4uK4
— Baylor Lantern (@BaylorLantern) September 16, 2026Fortunately, there’s good news to be had. Wednesday morning, the Pop-Tarts Bowl answered its fans’ pleas with a clip from The Wolf of Wall Street, confirming it’d be part of the 2026-27 bowl lineup.
t.co/90rAD22OZF pic.twitter.com/kKiMfOjANs
— Pop-Tarts Bowl (@PopTartsBowl) September 16, 2026This, naturally, spawned incredible reaction throughout the Pop-Tarts Bowl’s own comment section. Some fans were merely happy to hear its reign will continue, while others gave it props for its video choice in revealing the news.
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— Witch-King of Angvar (@aricvarlas28) September 16, 2026pic.twitter.com/7JIEDmqOm3
— um Tj (@tjsdiscretion) September 16, 2026Thanks for not censoring that one LESSSGOOOOOOOO
— Zach (@phx787) September 16, 2026Kudos on using the full clip! Someone deserves a raise!
— BrianP41 (@Brian_P41) September 16, 2026THE POP TARTS BOWL SHALL CONTINUE ON FOR TIME ETERNAL!!!!!
— Jared Ebert (@jared_ebert) September 16, 2026Got me fired up for absolutely no reason ! pic.twitter.com/15cRQCUikG
— Hokie with a Vick (@Strokinmyhokie) September 16, 2026The Pop-Tarts Bowl began in 1990 as the Blockbuster Bowl. Its first-ever matchup featured a Bobby Bowden-led Florida State team facing a Joe Paterno-coached Penn State squad.. Over the past 30-plus years, it has held many other names, including the CarQuest Bowl, Mazda Tangerine Bowl, Champs Sports Bowl, Russell Athletic Bowl and even Cheez-It Bowl. For now, though, it’s the Pop-Tarts Bowl. And it ain’t going anywhere.
Prediction Markets College Football Playoff Qualifiers 2026 Learn more about Prediction Markets Kalshi Notre Dame 84% Georgia 74% Texas 73% Ohio St. 70% LSU 60% Alabama 43% Oregon 35% Texas A&M 32% Ole Miss 32% Clemson 3% PredictPop-Tarts Bowl posts perfect reaction confirming it will remain among CFB bowl lineup Saturday Down South.
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