Corey “C-Notes” Calder has been named senior vp of marketing and head of urban music marketing at Columbia Records. He’s previously held roles at Warner Records, Apple, Beats Music, Wasserman (now THE•TEAM) and the Los Angeles Clippers, as well as worked with artists including YoungBoy Never Broke Again and Kevin Gates.
Calder previously served as senior vp of marketing and creative at Artist Partner Group (APG), and appeared on appeared on Billboard’s R&B/Hip-Hop Power Players list in 2023.
“Black music is the lifeblood of culture and the soundtrack to people’s lives,” Calder said in a statement. “It shapes how the world sounds, moves, dresses and speaks, so stepping into this role feels both exciting and deeply personal. Columbia has an incredible legacy of iconic talent who have changed the game, and I’m excited to build with the next generation, take a big creative swings and help turn their visions into something the world can feel.”
Erika Alfredson, executive vp and head of marketing for Columbia Records, added, “We’re thrilled to welcome Corey to the Columbia Records marketing team. Throughout his career, he has demonstrated a unique ability to create campaigns that connect artists with culture, from breaking emerging talent to working with some of the biggest names in music. His expertise in audience development, digital strategy and the evolving music landscape, combined with his creative instincts and marketing experience, will be a great addition to Columbia as we continue to find new ways to expand our artists’ reach and deepen fan engagement.”
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