Some would argue that Butterfinger is already the ideal "little treat," but now fans have several new ways to enjoy its crispy, peanut buttery, chocolate treat—only at Circle K.
This week, the popular convenience store chain revealed it's dishing out several new and exclusive sweet treats inspired by the century-old candy brand, offering fresh ways to indulge in the iconic confection.
"Our customers are busy, and they're looking for those small moments of joy they can grab on the go, whether for themselves after a long day or for the whole family on the way to school drop off," Dan Larmondra, head of food merchandising at Circle K, explained in a statement, suggesting the new menu is designed to perfectly blend affordability with "treat culture."
"This new Butterfinger lineup is our answer—an iconic flavor, an unbeatable value, and the perfect pick-me-up treat you can only get here at Circle K," Larmondra shared.
Circle K Is Getting Its Own Butterfinger Bakery Lineup With Exclusive Treats and Coffee
According to the official May 27 press release, Circle K's new Butterfinger menu includes three treats—the Butterfinger Brownie, Butterfinger Cookie and Butterfinger Rice Crispy—and one sweet sip, the Butterfinger Hot Cappuccino.
Related: Butterfinger’s New Candy Channels a Brunch Favorite—and It’s Finally Here
Butterfinger Brownie: A chocolatey brownie with chunks of Butterfinger.Butterfinger Cookie: A soft-baked chocolate chip-style cookie made better by Butterfinger inclusions.Butterfinger Rice Crispy: A crispy rice cereal bar with indulgent Butterfinger flavor, chocolate coating, and even more Butterfinger crumbles.Butterfinger Hot Cappuccino: A classic cappuccino with added Butterfinger flavors. Circle K's exclusive Butterfinger menu.Circ
"People have figured out that a little treat goes a long way, and thankfully, Butterfinger has always been there for those moments of indulgence," Yann Bastien, vice president of marketing at Butterfinger, Baby Ruth & Co., added. "Partnering with Circle K felt natural because these are the moments their customers already know and love. A brownie at lunch, a cappuccino on the way to work; Butterfinger just made those everyday moments a whole lot better."
When Will the Butterfinger Menu Be Available?
Circle K said its new Butterfinger bakery lineup will be available at locations nationwide for a limited time, now through September 1 (prices may vary).
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