The Chemical Brothers‘ 2015 track “Go” has gotten a major streaming bump following a synch in the recently released Netflix thriller Apex.
The song saw a 429% streaming boost in the week following the film’s April 24 release, getting 92,000 total U.S. on demand streams in the period of April 17-23 and then 487,000 total U.S. on demand streams between April 24-30, according to Luminate.
In the week before the film’s release, the song was averaging between 13,000 to 14,000 daily total U.S. on demand streams, with that number surging to 127,000 total U.S. on demand streams on April 30. “Go” is also currently at No. 5 on Dance Digital Song Sales chart.
The song is heard in a crucial scene of Apex, when the film’s heroine Sasha (played by Charlize Theron) is being hunted by the film’s villain Ben (played by Taron Egerton), who tells her she has until the end of “Go” to run until he starts coming after her.
Egerton is in fact the person responsible for the song’s placement in the film. In a recent interview with Decider, Apex director Baltasar Kormákur said, “Originally in the script, [the line was] ‘Ten minutes, and I’ll come after you.’ We came up with this idea that he was going to to put on a song, and when the song is over [he comes after her]. Then came all kinds of ideas of songs. I didn’t want a disco song or something like that.
“Taron brought this song by The Chemical Brothers,” Kormákur continued, “and I was like, ‘That’s perfect.’ Not everyone was of that mind in the beginning. There was a lot of, ‘Oh no, no, no, it’s not the right song.’ I said, we’re doing this, and then we can do another version if we feel like that doesn’t work — try another song. Then Taron did [the scene] and the whole crew and everyone involved was like, ‘That’s it. It’s perfect.’ They could see it like it worked.”
Apex is currently at No. 1 on Netflix’s weekly top 10 global films and series.
Featuring vocals from Q-Tip, “Go” was released in May 2015 as the second single from The Chemical Brothers’ eighth studio album Born in the Echoes. The song spent three weeks on Hot Dance/Electronic Songs in August 2015, peaking at No. 40.
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