When Jessica Alba founded clean living brand The Honest Company in 2011, it was revolutionary. But for Alba, starting a company based upon natural and non-toxic values was only sensible, as these principles had already been guiding her way of life for a while — and they still do today.
Not only that, but The Honest Company's disruption of the personal care industry created a roadmap for the numerous non-toxic beauty and baby brands on the market that have emerged in the past 15 years.
Parade recently spoke with Alba, on behalf of her new partnership with LUNA Bar. "I always have them in my in my purse and my pantry, and my kids love them," she says, adding that her favorite flavor of all time is LemonZest — but she's also been enjoying Nutz Over Chocolate and the brand new Berry Bars.
The actress and entrepreneur also opened up to Parade about how she and her family adhere to their non-toxic living values — and what it meant when astronaut Christina Koch brought her lotion to space on Artemis II.
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How Jessica Alba Embraces Non-Toxic Living With Her Family
View this post on Instagram"Why I created [The Honest Company] comes directly from my own home, how I live my life," Alba tells Parade over Zoom, speaking about how she embraces the brand's principles with her three children.
"I try to use as many non-toxic, better-for-you, no-synthetic fragrance items all throughout my home," Alba says.
For instance, Alba utilizes "as many natural fabrics and materials in [her] house as possible." Additionally, her go-to home cleaner is homemade, and composed of just vinegar, water and essential oils.
"We clean a lot with vinegar and water, and so I'll put essential oils in the vinegar so my house doesn't smell like salad dressing," she jokes. "That's just sort of how I live my life ... It is really part of of my lifestyle."
How Astronaut Christina Koch Validated the Challenges Jessica Alba Faced When Founding The Honest Company
View this post on InstagramIn April, when the Artemis II mission flew by the moon, astronaut Christina Koch brought a bottle of The Honest Company lotion with her — and Alba's wholesome Instagram video reacting to the live feed of Koch talking about the lotion racked up millions of views. But for Alba, her product making it to outer space was more than just a fun viral moment — it validated her tireless work on the brand.
"You have this idea of just wanting to create the best products you can for people, and wanting them to be affordable and really, really high integrity ingredients and it's a concept, right? And you never know if it's going to work or not until you put it out there," Alba explains.
"I got pushback about this company for about three and a half years before I launched it. People were telling me there's no way, and you can't do that many products at once ... you can't launch it digital first," she continues. "And I got all the reasons why it shouldn't work or it shouldn't happen. And then to have [Koch bring The Honest Company lotion to space] ... It was just so affirming."
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