This is a crossover that you didn’t expect. Real Madrid and England star Jude Bellingham has bought a minority stake in a Hundred franchise. The 22-year-old attacking midfielder is a cricket fan from the beginning and has now transferred that into actual investment, having bought a 1.2% stake in the Birmingham Phoenix.
The deal, which is expected to be officially announced this week, is valued at around £1 million (INR 12.65 crore). It is a small percentage on paper, but in a franchise valued at close to £82 million (INR 902 crore). Despite taking just over a percent, Bellingham’s presence and name are enough to generate interest in casual cricket and football fans. The Hundred is on a revamp, having sold four of its eight franchises to IPL owners.
Bellingham’s stake at Birmingham Phoenix
The Hundred has been attracting serious money over the last couple of years. Knighthead Capital, which already owns a 49% stake in the Phoenix and owns Birmingham City, came in during the previous investment round. Warwickshire still hold a controlling stake at just over 50%, but the entry of names like Bellingham shows where things are heading. Cross-sport investments are becoming more common. Athletes are no longer limiting themselves to their own disciplines when it comes to business decisions.
Bellingham has acquired 0.6% from both sides, leaving Warwickshire with a 50.4% controlling stake.
Bellingham grew up in the Midlands and started his football career with Birmingham City. The Phoenix are based out of Edgbaston, which is essentially home territory for him. Meanwhile, the Knighthead Capitals are the actual owners of football club Birmingham City, for whom Bellingham played from 2019 to 2020. He even spent his youth career days with the club.
Now, at Real Madrid, Bellingham commands a huge fee of almost INR 19 crore per month. Acquiring a minority stake worth INR 12.65 crore doesn’t make or break his bank account.
Birmingham Phoenix Squad for the Hundred 2026
CategoryPlayersRetained/Direct SigningsRehan Ahmed, Donovan Ferreira , Mitchell Owen , Jacob BethellAuction BuysJoe Clarke, Saqib Mahmood, Usman Tariq , Will Smeed, Jordan Thompson, Scott Currie, Laurie Evans, Chris Wood, Ethan Brookes, Mustafizur RahmanReal Madrid star Jude Bellingham enters cricket with a stake in a Hundred franchise Inside Sport India.
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