If you’ve spent the last few summers navigating the shoulder-to-shoulder crowds of the Amalfi Coast or waiting in hour-long lines for a photo in Rome, there is a new way to do Italy this season that feels like a well-kept secret.
Starting May 1, United Airlinesis launching the only nonstop flight from the U.S. to Bari, a sun-drenched coastal gem that serves as the gateway to the Puglia region—the "heel" of Italy’s boot. For the traveler who craves authenticity over influencer-heavy tourist traps, Bari is the ultimate breath of fresh air.
You can wander the winding stone alleys of the Old Town and see local grandmothers hand-rolling orecchiette pasta on wooden tables right outside their front doors, and experience a "luxe" factor that comes from the turquoise Adriatic views and ancient limestone architecture rather than a high-end price tag.
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View this post on InstagramBut the real magic of landing in Bari isn’t just the world-class seafood and the historic charm of the Basilica di San Nicola; it’s the fact that this city is one of the most strategic travel hubs in the Mediterranean.
For anyone who loves the "launchpad" lifestyle of a great cruise or a multi-country itinerary, Bari is a game-changer. Its massive port is a primary connection point for ferries and cruises heading across the sea, making it easier than ever to turn a trip to Italy into a Greek Island-hopping adventure or a Croatian coastal tour.
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You can spend a few days exploring Puglia's iconic white-washed trulli buildings in nearby Alberobello, then hop a ferry and wake up in the walled city of Dubrovnik or the lush green hills of Corfu. It’s a way to see the world that feels seamless and expansive, cutting out the need for multiple stressful airport layovers.
United is operating this route four times a week out of Newark on a Boeing 767-300ER, which is a big win for comfort-seekers since it’s a wide-body aircraft that offers a much smoother transatlantic experience than the smaller planes often used for seasonal routes.
Whether you’re using it as your base to explore the underrated beaches of the Gargano Peninsula or as your jumping-off point to reach the Balkans, this new nonstop access to Bari is finally putting one of Italy’s best-kept secrets within reach. It’s the perfect smart-splurge destination for a summer that values discovery and deep connection to the land over the usual crowded hotspots.
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