Dr Pepper is teaming up with Johnsonville (yes, the sausage company).
Months ago, rumors suggested the two companies would be launching a truly first-of-its-kind collaboration: Dr Pepper-flavored sausages, and at the time, fans were divided. While some rejoiced, "What a time to be alive!" others insisted that "we are losing touch as a society."
But you know what they say, it's not fair to judge a book by its cover, so here's everything you need to know about the new release—including when and where you can find it.
Johnsonville's Dr Pepper-Inspired Sausage Is Really Happening
According to this morning's press release, the new signature sausage was inspired by the findings of a recent poll conducted by the company, which suggested that 73 percent of American respondents are "hanging out less than they used to," and a majority (some 51 percent) say that "socializing feels more uncomfortable now." Still, 91 percent agree "food makes things more fun," and 76 percent of those polled want to push themselves out of their comfort zone.
Enter the solution: Johnsonville Dr Pepper Sausage, sold in packs big enough to share and hitting shelves just in time for an early spring barbecue.
Related: Keurig Dr Pepper Just Confirmed the Return of 4 Beloved Sodas
"Johnsonville and Dr Pepper are built for hangouts, and our data continues to show people are connecting less," Jamie Schmelzer, vice president of marketing at Johnsonville, explained in a Feb. 25 statement. "So, we got together and made something fun, unexpected and maybe delicious? Reaction to the idea of a soda-inspired sausage has been a little polarized, but we hope people hang out, give it a try and let us know what they think, love 'em or hate 'em."
Johnsonville Dr Pepper Inspired Sausage.J
Though some social media users were up in a roar over the prospect of Dr Pepper Sausage, the idea isn't so far-fetched as even the soda giant recognizes it (like many other cola-esque drinks) has been used as a marinade and in barbecue sauces for years.
"At Dr Pepper, we're always looking for bold, delicious ways to show up in fans' lives, and this collaboration with Johnsonville takes that to a whole new level," Derek Dabrowski, senior vice president of Brand Marketing at Dr Pepper, shared. "Our signature 23‑flavors has been used in home kitchens and backyard BBQs for years, so transforming that iconic taste into a sausage felt both unexpected and completely natural."
Johnsonville said it collaborated very closely with Dr Pepper to ensure the soft drink's "one-of-a-kind flavor" enhanced the flavor of its sausage and translated the beverage's original 23-flavor blend into a spiced "nuanced, sweet and salty – or SWALTY" finish. The result is a "unique, flavor experience that brings the depth and personality of Dr Pepper into a whole new category, and we can't wait for fans to discover it," per Dabrowski. Parade actually got a taste of the new release, so if you're interested in our opinion, check out this detailed review.
Johnsonville Dr Pepper Sausage is expected to be available as soon as Sunday, March 1, on shelves and roller grills at major retailers and convenience stores across the U.S., including Walmart, Kroger, 7-Eleven, and more.
Not into sausage? The beloved soda brand has released several other sweet collaborations this year that are sure to hit the spot, including the highly anticipated Dr Pepper Dippin' Dots, Snack Pack pudding cups and Tic Tacs.
Next: Mr. Pibb Earns Expanded Release and 2 ‘Bold’ New Soda Flavors
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