Long before she became one of the most recognizable faces of the 1990s, Pamela Anderson was just another fan in the stands.
In 1989, while attending a British Columbia Lions Canadian Football League game at BC Place Stadium in Vancouver, Anderson was featured on the venue's Jumbotron wearing a Labatt's Beer T-shirt. The crowds enthusiastic reaction caught attention and representatives from Labatt’s reportedly took notice.
According to multiple accounts of her early career, Labatt's hired Anderson shortly after the game to appear as a promotional model. She became known as the brand's "Blue Zone Girl," appearing at events and in advertisements. It was a role that quickly elevated her public profile in Canada.
Shortly thereafter, that unexpected big-screen moment set off a chain reaction.
Later that same year, Anderson appeared on the cover of Playboy magazine's October 1989 issue. She went on to become one of the publication's most famous Playmates and was named Playmate of the Year in 1990. Over the course of her career, she would appear on more Playboy covers than any other model, cementing her status as a pop culture phenomenon.
Photo by ABC Photo Archives/Disney General Entertainment Content via Getty ImagesHer rising visibility led to television opportunities. In 1991, Anderson joined the cast of the ABCsitcomHome Improvement, playing Lisa, the "Tool Time" girl. But, it was her role as lifeguard C.J. Parker on Baywatch, beginning in 1992, that made her an international superstar. The series became one of the most-watched television shows in the world during the 1990s, turning Anderson into a global icon.
No one was more surprised by Anderson's meteoric rise to fame than the star herself. "Who would have thought it would have all gotten so huge in such a short amount of time? I mean, It's not like I've done a lot," Anderson told Interview in 1998.
In recent years, Anderson has experienced a public reappraisal. Through her 2022 Netflix documentary Pamela, a love story and her 2023 memoir Love, Pamela, she revisited her early fame, personal struggles and reinvention. She has also drawn praise for embracing a makeup-free aesthetic at high-profile events, earning renewed attention as what some have described as "the face of natural glamour."
But it all began with a split-second camera cut at a football game.
Related: '90s TV Star Loses Home in Unexpected Financial Turn
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