Lewis Hamilton and Kim Kardashian chose America’s biggest sporting night to make their first public appearance together – and the cameras did the rest.
Spotted side-by-side in a Levi’s Stadium suite as the Super Bowl unfolded in Santa Clara, the seven-time world champion and the reality-TV mogul instantly became the game within the game.
Social media erupted, corridor crowds reportedly gathered for a glimpse, and every lens seemed drawn to their box rather than the field.
Fresh off reports of romantic getaways and whispered dating rumours, the pairing now arrives with full prime-time confirmation.
But as Lewis enters his second season with Ferrari, we have to ask: can the "Kim K effect" help him finally find the podium? After a rocky 2025 in red, the pressure is on to turn those fortunes around.
Between the paparazzi scuffles and the inevitable "Keeping Up with the Hamiltons" paddock circus, can Sir Lewis focus on the apex while Kim scouts the best lighting in the garage?
Buckle up race fans, 2026 is already looking like a wild ride!
Keeping up with Hamilton and Kim K! F1i.com.
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