Michelle Obama’s Netflix documentary, Becoming, is seeing a significant surge in streams right after Melania Trump’sMelania hit theaters.
Despite being released in May 2020, the streaming minutes for Becoming increased by 13,300 percent when compared to the week prior, according to a Wednesday, February 4 report by Deadline. The outlet noted that it took the doc only three days (Friday, January 30 to Sunday, February 1) to get 47.5 million viewing minutes.
The rise in streaming numbers coincides with the January 30 release of Melania’s documentary. The film, directed by Brett Ratner—who was accused of sexual harassment in 2017 and denied all allegations—primarily focuses on the 20 days leading up to the 2025 presidential inauguration and the 55-year-old’s return to the White House with husband President Donald Trump.
The movie and companion docu-series reportedly cost Jeff Bezos' MGM Amazon $40 million to acquire and received $35 million for marketing, but was only able to muster $7 million in sales during its opening weekend.
READ MORE: Michelle Obama Shares Bold Message Regarding Becoming President: ‘Don’t Waste My Time’
Michelle’s Becoming was directed by Nadia Hallgren and received four Emmy nominations, including Outstanding Documentary or Nonfiction Special, Outstanding Directing, and Outstanding Cinematography. The documentary gives viewers an intimate look at Michelle’s life both before and after her husband Barack Obama’s eight-year presidency. It also follows Michelle, now 62, while she was on tour for her best-selling 2018 book with the same title.
Fans can watch Becoming on Netflix, and Melania in theaters across the United States, Canada, and the UK until its presumed—but not yet announced—release on Prime Video.
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