SpinBot, one of India’s fastest-growing gaming peripheral brands, today announces a significant brand evolution, repositioning itself as the definitive voice of the “Gaming Culture of India.” Marking this cultural pivot, the company also unveiled a strategic partnership with leading gaming creator Vivek Horo, popularly known as ClutchGod, who joins SpinBot as its official brand ambassador.
ClutchGod Joins SpinBot as Brand ambassador
The announcement reflects SpinBot’s intent to move beyond being a hardware-focused brand and emerge as a culturally rooted platform that represents Indian gamers across regions, devices, and skill levels.
A Cultural Pivot Beyond Hardware
While SpinBot built its early reputation on high-performance gaming accessories, this new phase signals a broader ambition. The brand is shifting from a product-first narrative to a culture-led approach that celebrates community and identity within Indian gaming.
“In India, gaming is defined by gamers. Their grit, shared moments, and the unforgettable stories forged in every match,” said Aamir Malik, Founder of SpinBot. “It felt like the right moment to formally commit to something bigger. SpinBot is evolving into a brand that stands for Indian gamers, reflects their diversity, and grows alongside the culture they are building.”
Partnering With ClutchGod
As part of this renewed identity, SpinBot has partnered with ClutchGod to act as a cultural bridge between competitive esports and everyday gamers. The collaboration aims to spotlight grassroots gaming, emerging talent, and the realities of gaming in India, beyond highlight reels and tournament wins.
“SpinBot understands what it means to be a gamer in India,” said Vivek Horo, aka ClutchGod. “I have grown with this community, and I see SpinBot doing the same. This partnership is about representing Indian gaming honestly, inspiring new players, and building something that belongs to the community.”
SpinBot was founded in 2019 by Aamir Malik, an engineer and MBA graduate with a background in corporate product management. The idea for the brand emerged during the 2018 PUBG Mobile boom, when Malik observed a disconnect between the rapid rise of mobile gaming and the lack of affordable, purpose-built accessories designed for Indian gamers.
What began with mobile gaming triggers in 2019 has evolved into a broader ecosystem for both mobile and PC gamers. Focused from the outset on reliable, accessible gear, SpinBot’s portfolio now includes mobile accessories such as finger sleeves, mobile coolers, controllers, and headsets, along with PC peripherals like keyboards, mice, and mousepads, all designed to strike a balance between performance, durability, and affordability for Indian gamers.
A National Vision for Indian Gaming
By aligning its brand evolution with the growing momentum of Indian gaming, SpinBot reinforces its belief that gaming is an emerging cultural force in India. With ClutchGod as a key cultural representative, the brand aims to amplify Indian voices in gaming and foster a sense of national identity within the global gaming ecosystem.
“Our goal is simple,” Malik added. “To make SpinBot synonymous with Indian gaming culture. One that is inclusive, ambitious, and rooted in who we are.”
Spinbot Announces Landmark Partnership with ClutchGod to Champion the “Gaming Culture of India” Inside Sport India.
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