According to a recent report by the Association of Tour Operators of Russia (ATOR), leading Russian travel providers agree that Egypt will maintain its position in 2026 as the most sought-after outbound destination for Russian tourists.
Growth projections remain positive across various economic scenarios: conservative estimates suggest an increase of 8% to 15%, while other firms anticipate a 25% surge in demand.
The most optimistic forecasts suggest growth could reach 50%, driven by expanded flight programs, increased seat capacity, and the opening of new destinations—particularly along the North Coast, led by the city of Alamein.
This consensus reflects the Russian market’s confidence in Egypt as a stable destination capable of catering to a broad spectrum of travelers.
Review of 2025 performance
The report highlights that Egypt solidified its status as a primary pillar of Russian outbound tourism in 2025. Major travel agencies recorded significant demand increases ranging from 30% to 55%compared to 2024. This robust growth was not merely a temporary recovery; rather, it resulted from a combination of cumulative factors, including competitive pricing, hotel availability, and ease of aerial access. Furthermore, the widespread availability of the “All-Inclusive” system remains the preferred choice for the majority of Russian tourists.
Regional and domestic competition
The report highlights that in the 2026 competitive roadmap, Turkey remains Egypt’s primary rival due to geographic proximity and similar tourism offerings. However, Egypt retains a distinct advantage during the summer season by offering more competitive rates for comparable hotel tiers. The United Arab Emirates ranks as the second major competitor, particularly during the winter, while long-haul destinations—including Thailand, Vietnam, China (Hainan), and Cuba—remain in the fray by leveraging the “All-Inclusive” resort model. Domestically, Egypt competes with Russian regions like Krasnodar and Abkhazia but maintains an edge through its guaranteed warm climate, advanced hotel infrastructure, and diverse tourist experiences.
Qualitative shift in tourist behavior
An analysis of demand reveals a qualitative shift in Russian traveler behavior. Focus has moved beyond price alone; quality and service standards are now decisive factors in booking decisions. This is evident in the steady increase in market share for five-star luxury hotels and the rising demand for international brands and renowned chains. High-quality four-star hotels situated within integrated resorts are also gaining traction, viewed as an “ideal equation” that balances premium infrastructure with moderate pricing.
The “All-Inclusive” evolution and personalized services
Industry experts reveal that the “All-Inclusive” system remains the backbone of Russian demand for Egypt, chosen by nearly 99% of tourists. However, the premium “Ultra All-Inclusive” version is seeing remarkable growth among high-spending segments. This trend represents an increasing share of sales for tour operators, driven by families seeking total budget control and high service standards. Simultaneously, there is a growing appetite for bespoke experiences, such as priority services, private transfers, and individualized excursions, reflecting a willingness to invest in comfort and exclusivity. Additionally, booking patterns have matured, with tourists planning trips further in advance, providing airlines and operators with greater stability in planning and pricing.
Diversification and emerging destinations
In 2026, Egypt is set to diversify the Russian tourist experience by promoting integrated programs that combine beach holidays with cultural and adventure tourism. The opening of the Grand Egyptian Museum (GEM) has significantly bolstered interest in cultural excursions, particularly among repeat visitors. Meanwhile, Mediterranean destinations like Alamein and Alexandria are emerging as promising options, despite currently limited hotel capacity.
Outlook for 2026
Market experts conclude that while the future of Russian tourism to Egypt remains tied to the stability of the Ruble exchange rate, Russian brand loyalty and Egypt’s flexible tourism product provide a strong competitive advantage. With continued aviation expansion, new hotel openings, and modernized service models, Egypt is well-positioned to remain a cornerstone of Russian outbound mass tourism throughout the coming year.
Russian travel groups forecast up to 50% growth for Egypt in 2026 Egypt Independent.
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