The iGaming technology provider, Bragg Gaming Group, has announced a strategic partnership with Golden Whale Production which will serve as a step in building the Bragg AI Brain.
As part of the agreement, Bragg will be able to leverage Golden Whale’s advanced machine learning and proprietary AI models, called Foundation, to help boost the predictive intelligence capabilities of the Bragg Player Account Management platform.
We are thrilled to announce a strategic partnership with Golden Whale Productions! This is a pivotal step in our roadmap to becoming a fully "AI-First" company by 2027.
Read more: t.co/Qe0KKReyAf$BRAG #iGaming #AI pic.twitter.com/VqnNJTcrek
— Bragg Gaming (@Bragg_Gaming) January 6, 2026
Within the announcement, Bragg have made it clear they want to become a fully AI-first company by 2027, with the collaboration said to be supporting their current strategic objectives of utilizing AI to drive cost efficiencies and improve operational excellence.
What is the Bragg AI Brain?
The executive VP of AI and Innovation at Bragg, Luka Pataky, has expanded on what the company is calling the Bragg AI brain: “This partnership serves as a foundational step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg’s Ecosystem.”
The partnership aims to allow the company to enrich its ‘Predictive Intelligence Layer’ by enabling the automation of complex workflows, optimization of player incentives, and the delivery of hyper-personalized player experiences.
“Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base,”said Matevž Mazij, chief executive officer at Bragg.
“As we move to reinforce Bragg’s roots and provide long-term business stability, this partnership allows us to further leverage technology efficiencies through the greater proliferation of artificial intelligence. By fuelling the exploitation of AI-led technologies, we are creating opportunities to reduce costs and foster greater improvements to our operational leverage, ensuring excellence across the business.”
There’s also an aim to achieve precise forecasting in key metrics, including predicting revenue potential at 30 day, 90 day, and one year intervals. The system could also identify player departure probability windows at three day, seven day, 14 day, and 30 day markers.
Featured Image: Via Facebook post from Bragg Group
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