The best-selling SUV in America will get a digital upgrade thanks to technology from San Diego-based Qualcomm.
Toyota chose Qualcomm’s Snapdragon Digital Chassis for the latest version of the compact crossover RAV4 — the best-selling SUV in the United States.
The new technology includes “Snapdragon Cockpit” with artificial intelligence capabilities to enable high-resolution displays, intuitive touch interfaces, and responsive voice-activated controls.
“We are excited to partner with Toyota to integrate our Snapdragon Digital Chassis into the new RAV4,” said Mark Granger, vice president of product management for Qualcomm Technologies, in an announcement on Friday. “Toyota is delivering an elevated driving experience that combines personalization, immersive infotainment, and connectivity.”
“This collaboration brings advanced capabilities and safety innovations designed to make every journey smarter, more intuitive, and more secure for RAV4 drivers and passengers,” he added.
Qualcomm, a pioneer in wireless, has targeted the automotive industry for diversification as vehicles become increasingly reliant on computers and software. Revenue from automotive technology sales reached $1.05 billion in the quarter ended Sept. 28, up 17% from the previous year.
The company said Monday at the annual CES trade show in Las Vegas that it is “leading the industry forward by enabling automakers to deliver more intelligent, personalized, and safer driving experiences through the power of AI and software‑defined architectures.”
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