According to a report from Front Office Sports, the Chicago Blackhawks have signed a first-of-its-kind marketing deal. The deal is with the Kalshi, the prediction market platform.
The Chicago NHL team has reached a deal with Kalshi, making them the first North American pro sports team to partner with a prediction-market platform, according to a statement shared with Front Office Sports.
Under the agreement—which takes effect this week—each side can use the other’s intellectual property for co-marketing purposes, they will cross-promote on social media platforms, and Kalshi will be promoted during home games at the United Center and on Blackhawks broadcasts. Financial details were not disclosed.
The NHL had already partnered with both Kalshi and Polymarket, making it the only one of the big four North American sports leagues to have agreements with the prediction markets.
According to the story from FOS, the NHL partnered with the outlets because it gives the league the ability to take down contracts they believe aren’t appropriate.
If you aren’t quite sure what Kalshi is or what prediction markets are, I invite you to read the story.
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