Playboy is no longer just a lifestyle and entertainment brand or a synonym for a man who has devoted his life to "pleasure-seeking," it's also an energy drink.
The iconic magazine has adapted to several trends over the years: digital and video, and now it's introducing a line of branded, "better-for-you" caffeinated beverages.
In partnership with Fire Brands (which develops and distributes other popular sips like the Twix, Milky Way and Snickers-flavored chocolate milks as well as the Skittles and Warheads-flavored soft drinks) comes an all-new line of energy drinks built for the "next gen" of consumers: Playboy Energy.
Playboy Energy Drink Line Debuts This Month
The newly introduced line offers a familiar blend of "functional" vitamins and amino acids, but was born to "stand out" with its "bold" flavor profiles specifically developed for Gen Z.
"Playboy is an iconic symbol of fashion and pop culture," Lori Cowley, director of product development at Playboy, explained in a Dec. 17 statement. "Playboy Energy pairs vibrant packaging with a performance blend made to inspire and energize the next generation of creators and tastemakers."
Related: C4 Energy Drinks Launch in New Format
The new energy drink line is available in five "lightly" sparkling and "delicious" flavors: Sexy Peaches (Peach Mango), Razz Bunny (Blue Raspberry), Lovely Melons (Watermelon), Naughty Berry (Wild Berry) and Tropic Passion (Pineapple). Every flavor has its own custom, coordinated packaging, prominently featuring the iconic Playboy Rabbit Head on the front for easy brand recognition.
PLAYBOY Energy Drink (PRNewsfoto/Fire Brands)Each 12-ounce can contains 200 milligrams of caffeine (which is on par with the likes of C4 and Celsius originals), Vitamin B-Complex and L-Carnitine for improved performance, enhanced mental and physical wellbeing and "uncompromising great taste." The entire line is low in sugar (with only five grams of added sugar and a little sucralose) and pretty low in calories (30 per serving).
"We wanted Playboy Energy to be both functional and flavorful," Raz Inserra, director of marketing at Fire Brands, added, "fueling performance for work and play."
According to the official release, the new drink line is heading out to large and small retailers, specialty stores and hospitality markets nationwide this month (prices may vary). It's also available online via Amazon ($39.99 for a 12-pack).
Next: Popular Energy Drink Brand Launches New Flavor at 7-Eleven
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