Ghost Energy is dialing up the nostalgia factor that consumers love to lean into with their newest offering, debuting a high-protein "milk drink" inspired by your favorite lunchbox treat of years past.
The beverage brand teased the latest in its lineup in a new post on X today, Feb. 26, which featured a hand clutching a bright yellow branded can that included the Yoo-hoo logo and the image of melting chocolate around the rim, perfectly recreating the tiny yellow boxes that the chocolate-flavored drink comes in.
Ghost's rendition is not an energy drink like most of their products; instead, it's infused with 25 grams of proteinm and there are only 110 calories in the 11oz cans.
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— GHOST (@GhostLifestyle) February 26, 2026With AI running rampant these days, fans weren't quick to get their hopes up for the nostalgia-inspired beverage, with one immediately asking the brand, "This is real?!?!"
"It's real ?," Ghost was quick to confirm, though, so far, there are no further details than what can be deduced from the picture—meaning availability is TBD.
Despite the lack of a timeline, fans are already lining up to get their hands on the upcoming product, with one asserting, "I need about 50 cases of this."
"Can’t wait to buy a case of these bad boys after redbull dropped blueberry from their lineup ?," another agreed, looking for a new go-to.
"NGL yohoo back in the day used to SLAP!! Can't wait to see these in the gas station by me♥️♥️," someone else emphasized.
"I usually don't like the taste of protein drinks, but if this tastes just like a Yoohoo I'm in. ?," someone else mused, intrigued by the classic flavor.
As with anything in life, not everyone was sold, with one quipping, "This feels like a forbidden crossover," and another quoting the great Jeff Goldblum in Jurassic Park: “Yeah, yeah, but your scientists were so preoccupied with whether or not they could that they didn't stop to think if they should."
The Yoo-hoo Collaboration Comes After a Big Shake-Up at Ghost Energy
Fans have been missing some of the brand's most iconic flavors, like Red and Blue Sour Patch Kids, Swedish Fish-flavored energy drinks and Oreo, Chips Ahoy! and Nutter Butter whey protein powders, ever since Ghost's partnership with Mondelez brands came to a crushing end, but it was only a matter of time before Yoo-hoo and other classic collaborations came to fruition after Ghost was acquired by the parent company that handles other fan-favorite brans like Snapple, Hawaiian Punch, Sun Drop, Crush, Yoo-Hoo, A&W Root Beer, and Margaritaville mixers.
Related: Jack Link's Newest Beef Jerky 'Innovation' Incorporates Doritos Nacho Cheese for a Fun New Twist
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