Good morning. CEOs and CFOs are clearly focused on “AI”: It is the most-used term in S&P 500 earnings calls this year.
FactSet examined conference call transcripts for all S&P 500 companies that held earnings calls from September 15 through December 4 and found that the term “AI” was cited on 306 calls. This is the highest number of S&P 500 earnings calls on which “AI” has been cited over the past 10 years; the previous record was 292 in Q2 2025, according to John Butters, VP and senior earnings analyst at FactSet. In addition, the 306 figure is significantly above the five-year average of 136 and the 10-year average of 86.
At the sector level, information technology (95%) and communication services (95%) sectors have the highest percentages of earnings calls citing “AI” for Q3.
In addition, S&P 500 companies that cited “AI” on their Q3 earnings calls have seen a higher average price increase than those that did not—since Dec. 31, 2024 (13.9% vs. 5.7%), June 30, 2025 (8.1% vs. 3.9%), and Sept. 30, 2025 (1.0% vs. 0.3%).
Navigating uncertainty
Besides AI, another term I was curious about is “uncertainty,” so I asked Butters for his take. He analyzed S&P 500 earnings calls (per quarter) in which the term “uncertainty” was cited at least once, going back to 2020. He found that, similar to the pattern seen with “tariff” citations, mentions of “uncertainty” spiked in Q1 2025 but declined significantly over the following two quarters. In Q1 2025, there were 415 mentions of “uncertainty,” compared to 282 in Q2 and 201 in Q3.
Following President Donald Trump’s “Liberation Day” earlier this year, significant uncertainty emerged around the new administration’s economic and geopolitical agenda, Yuval Atsmon, CFO at McKinsey, recently told me. Atsmon explained that at the peak of uncertainty, his focus as a CFO was on identifying actions that would be helpful in any scenario. “The worst thing is inaction,” he added. Acting on what you can control builds resilience, he said. Operating in uncertainty has seemingly become a constant, which may help explain why explicit mentions of the term have tapered off during earnings calls. While uncertainty often drives defensive moves, Atsmon emphasized the importance of revisiting long-standing strategies and seizing competitive opportunities.
Global AI spending is expected to climb in 2026, and it is likely that “AI” will remain a top term in Q4 earnings calls in January as companies discuss investment, margins, capex, and productivity.
Sheryl [email protected]
This story was originally featured on Fortune.com
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