The Government has revealed its logo and branding for nationalised trains, which will be rolled out from next spring.
Trains, websites, apps and stations used by state-owned company Great British Railways will be given a Union flag-inspired red, white and blue paint job.
The “striking and memorable design” was developed in-house, to maximise value for money, the Department for Transport said.
The seven major train operators already nationalised have so far kept the branding of their previous operators.
The new livery will mark a stark change from the “Rail Blue” colour scheme that defined publicly owned British Rail’s trains from the mid-1960s to the 1980s.
The design will be displayed at stations including London Bridge, Birmingham New Street, Glasgow Central, Leeds City, and Manchester Piccadilly this December.
Transport Secretary Heidi Alexander said: “I’m immensely proud to unveil the new look for Great British Railways as we deliver landmark legislation to nationalise our trains and reform the railway so it better serves passengers.
“This isn’t just a paint job, it represents a new railway, casting off the frustrations of the past and focused entirely on delivering a proper public service for passengers.
“With fares frozen, a bold new look and fundamental reforms becoming law, we are building a railway Britain can rely on and be proud of.”
Voters have been overwhelmingly supportive of bringing trains back under public control, after years of delays, cancellations and price hikes.
But earlier this year it emerged there were serious doubts over just how successful the Government’s changes to railways will be.
The body, Great British Railways (GBR), will bring both track and train under one “guiding mind” for the first time since British Rail was broken up.
But insiders previously told The i Paper they were sceptical about just how independent the new body will be, given the civil service’s aversion to relinquishing control.
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