Another day, another boycott. This time around, Coca-Cola is at the center of controversy due to its Share a Coke personalization tool.
According to the company, the tool is designed to allow soda lovers "celebrate with one another and make connections" by putting their favorite names and phrases on the brand's iconic bottles and cans.
However, some users of the personalization tool discovered that religious phrases including the name of Jesus were allegedly blocked.
One Instagram user by the name of Ryan Haff did a live demonstration of the tool, showing how the preview tool did not work when he wrote out "Jesus is King" or "Jesus is Good." Instead he received an error message.
Many Christians are now calling for a boycott of the soda company, with many posting videos on social media dumping Coke products down the drain.
@joyoverhustle ♬ God Is Good - Christ Lives & Jovem Italo & Italo souza"Stopped consuming their products when they supported the riots during Covid. The most powerful voice we have is our pocketbook," one person wrote. Another agreed, adding, "Crazy part is we Christians are in large numbers and as a collective if we decide to stop buying their products they will definitely feel it."
Coca-Cola has responded to the backlash, citing a technical issue for the error messages.
"We created the Share A Coke personalization tool for Coca-Cola fans to celebrate with one another and make connections by creating bottles and cans with special names or phrases on them," a Coca-Cola spokesperson told Fox News Digital. "We are aware of a technical issue affecting the personalization preview tool and are working to address it."
The spokesperson continued, "While we review and take corrective action, we have disabled the preview feature and paused new personalized product orders after becoming aware that it has been used to generate content previews using restricted terms that do not align with our guidelines."
They went on to say that all personalized cans and bottles are subject to review and the company has safegaurds to prevent the production of "religious, political, trademarked, inappropriate, or otherwise restricted terms and phrases."
On the Coca-Cola website, it is reiterated that "Phrases that do not pass moderation are canceled, refunded, and not fulfilled." At the time of this writing, personalized cans have been marked "out of stock" on the company's website.
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