As chillier days approach, plant-based milk lovers have something new to look forward to—Swedish pioneer brand Oatly is launching a cozy new flavor to bring warmth to the cold season ahead: Hot Cocoa Oatmilk.
The limited-edition flavor promises to bring all the comfort and indulgence of traditional hot chocolate—made entirely from oats.
Launching Nov. 1 at Whole Foods Market nationwide, Hot Cocoa Oatmilk may be found in the refrigerator aisle, but it’s meant to be enjoyed warm. Consumers will just need to heat it up at home, making it a perfect companion for holiday gatherings, or just a simple indulgent treat.
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"Oatly’s Hot Cocoa Oatmilk is so chocolatey and creamy that you won’t even believe it’s made from oats," the brand teased in a press released shared directly with Parade. "The dairy-free and planet-friendly take on this holiday classic is Certified Gluten-Free, Glyphosate-Residue-Free, and Non-GMO. Plus, it contains vitamins A, D, B12" and more.
Oat Milk's Rise in Popularity
Oatly is a pioneer in the dairy-alternative beverage space, being recognized as the first official commercial manufacturer of oat milk. It was founded in Sweden in 1994, by food scientist Rickard Öste.
The timing of the popular grocery store company's new release reflects oat milk’s continued rise as a staple in American households. In the past decade, oat milk has grown from a niche product to one of the fastest-growing dairy alternatives on the market.
According to industry research, "the growing trend in oat milk purchasing and consumption is a global phenomenon." A Nov. 2024 report published by The UltraViolet noted that "oat milk is the second most popular cow’s milk substitution, behind almond milk but ahead of soy milk," per the Sponsored Programs Information Network (SPIN). "Oat milk retail sales in the U.S. rose over 50% to $527.44 million dollars in 2022."
Oatly, specifically, has played a significant role in that growth, becoming the go-to brand for many coffee shops and grocery shoppers alike. With this new seasonal flavor, the company is leaning into the rituals of winter while highlighting the versatility of oat milk beyond its barista-friendly reputation.
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