Will box office in India survive the OTT onslaught this year? ...United Arab Emirates

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Will box office in India survive the OTT onslaught this year?
Bollywood superstar Salman Khan announced last week that his next production, Radhe: Your Most Wanted Bhai will release in theatres in May rather than on OTT platforms, following requests from struggling exhibitors from across the country, who believe a mass entertainer will help pull audiences back to theatres. While theatres have floundered, 2020 has been the year of OTT platforms. A PwC report states that the sector in India has witnessed a 30 per cent rise in the number of paid subscribers, from 22.2 million to 31 million, between March and October last year. Democratising content The popularity of OTT has completely transformed not just the way we consume content, but also what we co

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