A massive year-round horror experience is coming to Chicago, bringing “terrifying mazes and unforgettable scares.”
Expected to open in 2027, Universal Horror Unleashed: Chicago “combines Universal’s deep expertise in the horror genre with next-level storytelling to deliver a truly unforgettable experience,” Universal said in a release.
The new venue will be the second location of the popular Universal Horror Unleashed brand, following one other location in Las Vegas.
Universal Horror Unleashed: Chicago will transform a vacant commercial building, located across from the new Bally’s Casino at 700 W. Chicago Ave., “into a world-class horror attraction and entertainment destination.”
Construction is expected to begin in early 2026, the city said, “following design finalization and permitting.”
The giant venue will feature “themed bars, unique food and beverage offerings, and a retail space,” according to the announcement.
“This is exactly the kind of creative, high-impact investment we’re working to attract—one that brings new life to a vacant site, creates hundreds of jobs, and cements Chicago as a must-visit destination for entertainment tourism,” Chicago Mayor Brandon Johnson said in a statement.
Officials said Chicago was chosen to mark Universal’s first branded experience in the Midwest because of its “large population and reputation as one of the country’s leading destinations for tourism and entertainment.”
According to the city, the experience is expected to generate more than $1 billion in economic impact for the city, along with more than 400 permanent jobs, including scareactors, make-up artists, prosthetic artists and more.
“Universal’s decision to make such a significant investment in Illinois is a testament to the state’s unmatched entertainment sector, renowned workforce and strong infrastructure,” Illinois Gov. J.B. Pritzker said in a statement. “Universal choosing Illinois didn’t happen by accident—we were proud to support this project through our EDGE incentive program, which has helped fortify a positive business climate that draws world-class companies to the state.”
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