Hailey Bieber is standing on business when it comes to Justin Bieber, especially as he gears up to drop his new album, seemingly titled Swag.
The pop star revealed Thursday (July 10) that he’s finally releasing new music after a four-year drought, unveiling electronic billboards in multiple cities across the globe with the word “Swag” and a 20-song track list. Holding 11-month-old son Jack Blues in her arms, the Rhode founder appears alongside her husband in some of the billboards, which Justin shared in posts on his Instagram.
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It Looks Like Justin Bieber Is Teasing a Surprise New Album With ‘Swag’ Billboards…
07/10/2025Resharing one of the singer’s photos on her Story, Hailey added the caption: “Is it finally clocking to you f—ing losers?”
The model’s quip references a recent viral moment in which Justin — seemingly confronting intrusive paparazzi — irritably asks, “It’s not clocking to you that I’m standing on business, is it?” The phrase quickly became a widespread meme, which Hailey is now using to support her partner while seemingly brushing off haters.
And while it isn’t clear which “f—ing losers” she was addressing, the couple has been no stranger to trolls picking apart their relationship. Hailey opened up about shutting out online hate in her recent Vogue cover story, in which Justin also said, “I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey.”
Bieber’s seventh album has been a long time coming, with Justin last releasing an album in 2021. That year’s Justice spent two weeks atop the Billboard 200, becoming one of eight career No. 1s the Grammy winner has on the chart.
Since he last released music, Justin has become a father, welcoming Jack with Hailey last August. Remaining careful not to reveal the baby’s face, the two stars have shared many photos of their son over the past year, with Justin most recently posting a snap of himself and his mini-me in the studio.
Justin hasn’t officially confirmed when Swag will drop, but one report from The Hollywood Reporter indicates that it will arrive at midnight Friday (July 11) — just hours after the Biebs first revealed its existence. The report also said that Gunna and Sexyy Red will appear as features on the album.
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