Baskin-Robbins' "dreamy" collaboration with Sydney Sweeneymay have only dropped a few weeks ago, but it's already getting an "iconic twist" of its own.
The nationwide chain of ice cream shops recently teamed up with the 27-year-old actress on two "nostalgic" menu items inspired by her all-time favorite flavor, dubbed Sydney's Signature Scoop and Sydney's Signature Fizz.
While the original rendition features two mouthwatering recipes held together by freshly scooped rainbow sherbet, its latest form is a lipsmackingly good scoop, just for an entirely different reason.
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In somewhat of a "full circle" moment, Baskin-Robbins and the popular South Korean skincare and cosmetics company Laneige teamed up for what some may call a euphoric release inspired by Sweeney's signature flavor: the new limited-edition Laneige Rainbow Sherbet Lip Sleeping Mask.
"Rainbow Sherbet has always been a fan favorite at Baskin-Robbins, and hearing Sydney Sweeney call it her all-time favorite just made the flavor feel even more special," said Nicole Boutwell, VP of brand marketing & culinary for Baskin-Robbins, in a statement. "Teaming up with LANEIGE to bring the bright, fruity fan favorite to life in such a fun and unexpected way was a dream collab. From the swirl of scents to the mini pink spoon applicator, every detail captures the nostalgic joy of a summer treat, and fans are going to love experiencing Rainbow Sherbet in a whole new way."
The new mask features the same nourishing formula that makes the line of lip masks so popular, but with a first-of-its-kind twist. According to a press release, the overnight mask debuts a brand-new "marble" technology, featuring a "triple swirl of Orange, Pineapple, and Raspberry scents that smell sweet and tangy just like Sydney’s favorite scoop."
Laneige's new Lip Sleeping Mask, inspired by Baskin-Robbins' Rainbow Sherbet, will be available at select retailers for a limited time later this month."What better way to introduce our new innovation of incorporating three different scents in one lip mask than replicating the iconic fruity scent inspired by Baskin-Robbins Rainbow Sherbet and its color pattern," Julien Bouzitat, general manager of Laneige US, added. "This collab is a great way to elevate your everyday skincare routine with a fun, iconic twist that delivers clinically proven hydration for soft lips."
The limited-edition lip mask will be available exclusively at Sephora (in-store, online and at Kohl's) and Laneige.com for $25, beginning July 15, while supplies last.
To celebrate, Laneige and Baskin-Robbins will be giving away Rainbow Sherbet Lip Sleeping Masks to the first 100 people in line at each of the five participating Baskin-Robbins locations in the LA area on launch day. Fans are also invited to stop by to receive a free scoop of Rainbow Sherbet outside of the Sephora locations in Times Square and Century City on National Ice Cream Day (July 20) starting at 11:00 a.m. EST and 12:00 p.m. PST, respectively, while supplies last.
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