NESTLE has been forced to follow General Mills with a major recipe change to its candy thanks to a new US “food” law.
The change comes as Republican legislators try to change the unhealthy eating habits of Americans.
In a move that has received widespread support from Americans, Nestle said it will remove artifical colors from its food and drinks by the middle of next year.
This follows in the footsteps of Kraft Heinz and General Mills who said they would remove artificial dyes from their US products by 2027.
The moves come as lawmakers crack down on unhealthy, processed food being sold across America.
California and West Virginia recently banned artificial dyes in food served in schools.
While Republican Gov. Greg Abbott of Texas signed a bill on Sunday requiring products made with artificial dyes or additives to carry a safety label instructing consumers that the food is “not recommended for human consumption”.
And earlier this year, US regulators banned the additive Red 3 from being added to food items because of its link to cancer.
However, this isn’t the first time Nestle has pledged to remove synthetic dyes from its products.
In 2015, the firm promised to pull artifical flavors and colors from its products by the end of the year but reports suggest this never happened.
In a recent statement, CEO Marty Thompson said: “We are always looking for different ways to offer great tasting, compelling choices for our consumers.
“As their diverse dietary preferences and nutritional needs evolve, we evolve with them.”
Health Secretary Robert F. Kennedy Jr. has been on a massive drive to remove synthetic food dyes out of American food, calling firms out on serving individuals “petroleum-based” chemicals without their consent.
He has been very vocal about companies who sell these products, criticising them for not properly informing customers about what they are consuming.
In a recent statement he spoke of the danger these foods pose to children’s health and development but insisted this “era” of harmful food is “coming to an end”.
In a press release, he said: “For too long, some food producers have been feeding Americans petroleum-based chemicals without their knowledge or consent.
“These poisonous compounds offer no nutritional benefit and pose real, measurable dangers to our children’s health and development. That era is coming to an end.”
Earlier this month, the Kraft Heinz Company, which owns brands like Oscar Mayer, Velveeta, Jell-O, and more, announced it would be removing dyes from all of its products.
Kraft Heinz’s North America president Pedro Savio said the decision was easy because 90 per cent of the company’s sold products are already free of the synthetic dyes.
One of the brand’s most iconic items, Heinz Tomato Ketchup, has never had artificial dyes, according to the president.
Products containing banned red dye
The Food and Drug Administration will ban Red Dye 3, or erythrosine, in food products and ingested drugs.
The artificial food coloring is being outlawed nearly 35 years after it was banned from cosmetic products due to its links to cancer in lab rats.
Manufacturers who use Red No. 3 will have until January 15, 2027, to remove it from their food products.
Medication manufacturers can reformulate their products until January 18, 2-28.
The ban applies to all US products, including all internationally made products imported into the US.
Products that contain the dye include:
Brach’s candy corn Some maraschino cherries Don Pancho green and blue tortilla chips Some cookies with red icing Some cough syrups Vigo saffron yellow rice Yoo-hoo Strawberry Drink Betty Crocker’s loaded mashed potatoes Trolli Sour Crunchy Crawlers Dubble Bubble Original Twist Bubble Gum Read More Details
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