Consumer Behavior Changes During the Pandemic: What Should Businesses Know? ...Middle East

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Consumer Behavior Changes During the Pandemic: What Should Businesses Know?
COVID-19 is having a lasting impact on consumer needs and preferences (Samuel, 2020). It is being declared as "the new normal" (Charm et al., 2020). Interestingly, consumers are adjusting to this new normal, with significant changes noted in their b...

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