Vignette Collection announces global partnership with the World Literacy Foundation ...Middle East

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Vignette Collection announces global partnership with the World Literacy Foundation
source : hospitality net ( Middle East ) () 56
Vignette Collection is writing the next chapter in its ’A Means For Good’ story through a global partnership with the World Literacy Foundation. Announced today, IHG’s fast-growing collection brand will directly support the foundation’s mission to eradicate illiteracy by 2040. Meaningful initiatives hosted in the neighbourhoods of Vignette Collection hotels including pop-up libraries and literacy programs will champion change within the communities of the hotel’s localities and around the world. The partnership comes as a direct response to increased consumer consciousness about traveling responsibly as 82% say it is important to choose a hotel brand that operates responsibly1.

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