Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again ...Middle East

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Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
source : Fortune ( Middle East ) () 40
Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the precipice of yet another defining crisis. Read More

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