AI in hospitality: Separating hype from reality ...Middle East

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AI in hospitality: Separating hype from reality
source : hospitality net ( Middle East ) () 53
While some in the hotel and travel industry see artificial intelligence (AI) as a transformative force, others remain skeptical—questioning whether it can truly enhance operations, guest experiences, and revenue or if it’s just another passing trend. To cut through the hype, hoteliers must understand how AI is being applied today, the data challenges that impact its effectiveness, and how innovations like generative AI are already reshaping guest interactions and operational efficiency.

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