5 Biases Revenue Managers have to deal with ...Middle East

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5 Biases Revenue Managers have to deal with
Revenue management is supposed to be all about logic, data, and cold, hard numbers. But let’s be real—sometimes, human brains get in the way. And when biases take the wheel, you get revenue decisions so bad they’re almost impressive. Here are five facepalm-worthy moments where cognitive biases made a mess of revenue strategy.

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