English football competition rebranded and given new name midway through season ...Middle East

The Sun - Sport
English football competition rebranded and given new name midway through season
source : The Sun ( Middle East ) () 64
THE EFL Trophy has been rebranded and given a new change yet again. It was known as the Bristol Street Motors Trophy for just over a year, with the company taking over as the rights holders for the start of the 2023-24 season. RexThe EFL Trophy has undergone a rebranding and has a new name[/caption] Now the competition will be known as the Vertu Trophy – with Vertu a parent company of Bristol Street Motors. It is the latest sponsorship deal for the company, who are already the front of shirt sponsors for Yorkshire County Cricket. Vertu also

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