UMG Makes Deeper Move Into China With Two New Major Deals ...Middle East

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UMG Makes Deeper Move Into China With Two New Major Deals
source : billboard ( Middle East ) () 61
Universal Music Group made a pair of announcements on Wednesday that signal the global leader in music is getting more and more serious about China. Universal Music Greater China and Modern Sky, a leading independent music label in the country, pressed send on a strategic distribution agreement giving the domestic label’s catalog and artists access to UMG’s global distribution network, fostering collaboration and promoting Chinese music and youth culture internationally. Additionally, UMGC announced a pact with iQIYI, China’s leading online entertainment platform, to distribute new releases from contestants of rea

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