Abercrombie became popular again by running away from Mike Jeffries ...Middle East

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Abercrombie became popular again by running away from Mike Jeffries
By Nathaniel Meyersohn, CNN New York (CNN) — Abercrombie & Fitch has spent years trying to scrub the memory of longtime former CEO Mike Jeffries and the associated sexualized marketing campaigns with shirtless male models that he crafted. Since Jeffries exited as CEO in 2014 after more than two decades, Abercrombie ditched the perfume-drenched stores, models and logoed sweatshirts that defined the brand during his tenure. The brand made these moves to appeal to customers that had turned away from Abercrombie. “We are a positive, inclusive brand, with a nice sensibility, very different from what they encountered in the past,” Fran Horowitz, now Abercrombie’s CEO, said in 2016. Today,

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