How AI Could Transform Fast Fashion for the Better—and Worse ...Middle East

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How AI Could Transform Fast Fashion for the Better—and Worse
Since Shein became the world’s most popular online shopping destination—with seemingly unbeatable prices, and influencers posting “haul” videos to show off their purchases on social media—the Chinese fast-fashion giant has raised questions over how it produces its plethora of merchandise at dizzying speeds. The answer: AI-powered algorithms that allow the company to pick up changes in customer demand and interest, allowing it to adjust its supply chain in real time. As a result, Shein reportedly lists as many as 600,000 items on its online platform at any given moment, selling to customers in over 220 countries and regions globally. [time-brightcove not-tgx=”true”] But the compan

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