TCU AD Discusses Shifting NCAA Landscape and “Irony” of Settlement In House Case ...Middle East

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TCU AD Discusses Shifting NCAA Landscape and “Irony” of Settlement In House Case
By Aidan Burns on SwimSwam College athletics are changing. With recent developments such as athletes’ potential to earn money through their name, image, and likeness (NIL) as well as a shifting conference landscape,  athletic programs across the country are rushing to keep up with all the changes. As is the way with any business, funds have to be allocated appropriately. In college athletics, this often means perks enjoyed by the money-makers, such as football and basketball, are not enjoyed in the same way by sports that don’t make money for the school, like swimming. Additionally, as a result of the House vs. NCAA case, college sports are seeing a major increase in their scholarship limits

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