1 in 4 Consumers Want to Be Entertained While Shopping ...Middle East

With consumers growing accustomed to the constant stimulation of digital multitasking, many shoppers are finding that the act of purchasing is not enough to keep them entertained. By the Numbers The “How Connected Devices Enable Multitasking Among Digital-First Consumers” edition of the PYMNTS Intelligence “How We Will Pay” study drew from a survey of more than 4,600 United States consumers to understand how they are using connected devices and apps to carry out multiple tasks across various parts of their lives. The results revealed that among the three-quarters of consumers who used connected devices while shopping for retail products or groceries, nearly 1 in 3 did so for leisure or en

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1 in 4 Consumers Want to Be Entertained While Shopping ...Middle East

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