YouTube Is Experimenting With a Way to Kill Ad Blockers for Good ...Middle East

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YouTube Is Experimenting With a Way to Kill Ad Blockers for Good
YouTube is getting aggressive in its fight against ad blockers. According to the developer of SponsorBlock, an extension that automatically skips ahead of sponsored content in videos, YouTube is now experimenting with "server-side ad injection."This is quite the escalation. In short, server-side ad injection means YouTube is adding advertisements to the video stream itself. Currently, the company delivers its ads to users as a separate video before the video you chose to watch. That allows ad blockers to identify the ad, stop it from playing, and load your video directly. If the ad is part of the video, however, the traditional ad blocker strategy breaks. Even though SponsorBlock isn't an ad

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