The Merging of Beauty and Athletics Is Here - and Yes, It Matters ...Middle East

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The Merging of Beauty and Athletics Is Here - and Yes, It Matters
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Image Source: Getty / C. Morgan Engel, Megan Briggs, Sarah Stier, Colors Hunter - Chasseur de Couleurs The beauty industry is no stranger to cross-category collaborations; it has extended its theoretical hand into nearly every sector, be it food, movies, fashion, celebrity, and everything in between. Over the last year, however, there's been a convergence of beauty and sports, which has been posited as antithetical in the past. That's because, up until now, it's been rare. Typically, companies have only sponsored big-name athletes like Michael Jordan or large-scale events like the Olympics and the Super Bowl, but underreported sports like race car driving and women's college basketball neve

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