Coachella 2024 Expands Asia’s Pop Spotlight With ATEEZ, The Rose, 88rising & More ...Middle East

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Coachella 2024 Expands Asia’s Pop Spotlight With ATEEZ, The Rose, 88rising & More
Historically, Coachella has leaned upon trusted partners to deliver a major “who’s next” artist from Asia when it sets up camp in the desert. Long-running K-pop label YG Entertainment first landed hip-hop trio Epik High at the 2016 fest before having BLACKPINK in 2019 and 2023 (where the girl group was a headliner), as well as their long-running boy band BIGBANG for the ultimately canceled 2020 Coachella. Music and media company 88rising has brought the likes of Jackson Wang from China in 2023 and as a surprise guest this year, Joji from Japan in 2022, and both NIKI and Rich Brian from Indonesia in 2022. Korean indie-rock acts Hyukoh, tho

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