In the ever-evolving world of technology, competition among tech giants is fierce. Recently, Apple has set its sights on Google Gemini AI for iPhones, a move that could potentially revolutionize the way we interact with our devices. The integration of Google's advanced artificial intelligence technology into Apple's flagship product could lead to groundbreaking advancements in user experience and functionality.
With Google Gemini AI's capabilities in machine learning and natural language processing, iPhones could become even smarter and more intuitive than ever before. This partnership has the potential to enhance Siri's capabilities, making it more responsive and personalized to individual users' needs.
Gemini is Google’s suite of generative artificial intelligence tools, ranging from chatbots to coding assistants.
According to a report, Apple is in talks with Alphabet-owned Google to let the iPhone maker license and build its Gemini AI engine into the iPhone.
Citing people familiar with the matter, Bloomberg said the two tech giants are “in active negotiations” for Gemini to power certain new features due to be released to the iPhone software later this year.
Google and Microsoft have been in a race against each other for dominance over generative AI — which took the world by storm in 2023 with the introduction of OpenAI's ChatGPT. The technology has since captured the attention of businesses and users alike, and has already begun to reshape work and entertainment, raising concerns from lawmakers and tech companies alike over AI's rapidly evolving impact on society itself.
For now, tech giants Google and Microsoft are trying to get the upper hand on the market, something which a partnership with Apple could be key to achieving.
The company also recently held discussions with OpenAI and has considered using its model, according to the sources cited by Bloomberg.
However, the report said, “the two parties haven’t decided the terms or branding of an AI agreement or finalized how it would be implemented.”
Apple CEO Tim Cook said last month that the company was investing "significantly" in generative AI and would reveal more about its plans to put the technology to use later this year.
The Bloomberg report said Apple was planning to use its own homegrown AI models for some new capabilities in its upcoming iOS 18, but was seeking a partner to power genAI features, including functions for creating images and writing essays based on simple prompts.
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