The False Escapism of Soft Girls and Tradwives ...Middle East

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The False Escapism of Soft Girls and Tradwives
The era of the “soft girl” is well underway. With 3 billion views on TikTok, the movement caters predominantly to women, specifically Gen-Z women, and the desire to achieve a delicate, care-free, ultra-feminine aesthetic. The lifestyle—while carefully crafted—sells the allure of a life defined by one thing: leisure. For many, the appeal is in admiring the beautiful aesthetics, like glitter and pastel accessories, and make-up tips to get the perfectly blushed “coquette” look. For others, it’s about pursuing an aspirational way of life full of “cozy cardio,” Stanley water bottles, and a general sense of ease. But when taken too far, the ideals of soft girl culture give way to some hard

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